Since the start of April we have been offering a doorstep fitting service and this has been really well received. We have loved seeing our loyal customers (from a reasonable distance obviously) and meeting a few new ones too!

Now that the government has given the go-ahead for non-essential businesses to start a phased re-opening we have decided to continue this service but also offer one to one bookable appointments in store too – its FEET TWO WAYS!

1 - TWO FEET IN THE DOOR one to one in-store appointments. (from 15.06.2020)


2 - SIX FEET AWAY our doorstep fitting service


One to one in-store appointments.

How it works…

  • bookable appointments will be available at our Muswell Hill Boutique from Monday 15th June.
  • Each appointment will last up to 20 minutes per child and are available on the hour and half hour from 9.30 to 5.30
  • Appointments can be booked Online or via email [email protected] or phone 020 8444 9309
  • This is a free service.


Our doorstep fitting service.

How it works…

  • Email us on [email protected] with your requirements and the following;
    • A couple of pics of your child’s feet
    • A heal to longest toe measurement.
    • Your contact details
  • We will then contact you to confirm sizes, styles and options.
  • The shoes are then hand deliver to your door and, whilst remaining a safe distance away, we talk you through an easy and comprehensive fitting of the shoes.
  • Areas covered – we are happy to travel a reasonable distance from the shop which is located in Muswell Hill.
  • To book a slot and go over requirements please email [email protected]
  • Please note, this service now carries a £5 fee

What we are doing to be covid secure

In Store.

  • Staff will wear face coverings and gloves.
  • There will only ever be one member of staff in the front of the store.
  • We ask you to keep the number of people at each appointment to a minimum. I.E one parent with the child/children who are being fitted.
  • We also ask customers not to handle the shoes on display, we are happy to pick them up for you and show you the shoe more closely.
  • Sorry but we will not be accepting cash at this time and where possible we ask you to use contactless payment.
  • All shoe boxes are wiped with disinfectant before being returned to the stock room.
  • In-between each appointment we wipe down all surfaces with disinfectant.
  • The store is deep cleaned each morning before opening and again at night before closing.

Doorstep appointments

  • All staff members wear face coverings and gloves.
  • All shoe boxes are wiped with disinfectant wipes before leaving the store.
  • The number of shoes at each appointment is kept to a minimum.
  • Social distancing is observed and the shoes are left on the doorstep and the shoe fitter will talk you through the fitting from a safe distance.
  • All shoe boxes returning to the store are wiped down with disinfectant.
  • Only one staff member does all the appointments on any given day.


At FEET we pride ourselves on providing an honest, impartial fitting service and selling the best shoes on the market. We have over 35 years’ experience of fitting children’s shoes and while no foot is the same, we have built up a wealth of experience of not just fitting shoes but also welcoming and assisting our lovely little customers and their families. 

Choosing the right shoe in the right size is vital when it comes to foot health and the health of our overall muscular skeletal system. With shoes and fitting there are no absolutes but there are general principles that guide both the selection and the fitting of the shoe. Very simply, shoes need to allow the foot and ankle to do what they do best. In order to simplify this process we, here at FEET offer the following services:

  • Foot measuring and shoes fitting - At FEET we always measure to give us a starting point to work from, but it is important to note this it is exactly that - a starting point. Differences in sole units, lasts (the mould a shoe is made on) and materials used all contribute to the overall fit, meaning even shoes within the same brand can fit differently. It is also important to remember that our foot is of course a three-dimensional object so size and width are only part of the picture. Once the shoe is on, we endeavour to ensure the fit is right all over and watch you walk in your new shoes so we are happy that they are comfortable.   
  • Fitting with orthotics - At FEET we do have years of experience in fitting shoes with orthotics. Allowing extra space in length and depth to accommodate and allow the orthotic to work properly. We would like to make it clear though that whilst our staff have a wealth of experience in fitting shoes, we are not medically trained and therefore always refer to any medical advice from doctors or physios so please make sure you are able to supply us with all relevant information at the time of fitting.
  • Sizing checks – If your child has been wearing their shoes for a while and you are unsure if the fit is still appropriate then please do come by for a fit check. We are happy to assess and give advice on how long you have left in that shoe or if a new one is more appropriate. We are very honest and only advise a new shoe if it is necessary.
  • Product Advice - As well as size, it is important to consider what is reasonable to expect from shoes. Wellies do a very different job from trainers. Shoes are designed to take wear in specific places and not in others and so it is important to consider what you are buying the shoes for. If in doubt do ask what shoes we recommend for what activities. 

And to compliment these services our product range includes

  • First shoes
  • School shoes
  • Everyday shoes
  • Trainers
  • Sandals
  • Waterproof shoes and wellies
  • Plimsoles
  • Socks
  • Seasonal accessories and bags


FEET is a family business founded in 1984 by Wendy and Jo, young mums that wanted children’s clothes that were as bright and colourful as they were. The shop started out as ‘Early Clothing’ primarily focusing on children’s clothes. Over the years the shop location, name and product range have evolved, changing with the ever-changing needs of the local community and the interest of the owners. As the business flourished, Wendy’s children, Emma and Mark, began to help out. Mark finally took full control in 2015 upon Wendy’s retirement and Emma focusing on raising her young family. Both are very much part of the furniture still, mucking in and helping out (interfering!) when required. It was at this point that Mark decided to focus on the shoe part of the business, renaming the shop from ‘Frock’s Away’ to ‘Feet’.

Mark has long held a passion for shoes, and in particular trainers, and it is this shoe passion that shines through in the business today. As a father of two small boys, Mark is able to road test products in the real world. This allows for a greater understanding of what is needed in terms of style but more importantly, the build quality and overall effect on foot health which helps in his buying and advice to customers. 

Whilst the business and product range have changed over the years, a few things have remained constant. We have always been true to our core values:

  • High quality products - We take pride in sourcing and collaborating with high quality and often independent brands that make exceptional products; beautiful, well made and fit for purpose.
  • Expert fitting Service - At feet we pride ourselves on providing an honest, impartial fitting service. We are friendly, knowledgeable and NOT pushy! Whilst we are not medically trained, we have over 30 years’ experience of fitting children’s shoes ensuring the right shoe and size provides optimum support for the overall muscular skeletal system and maximises foot health. We also have years of experience in fitting feet with orthotics. 
  • Friendly interactions - We take pride in how we engage with our customers and have built fabulous relationships over the years with many becoming lifelong friends!

The shoe brands we stock

  • Crocs
  • Camper
  • Geox
  • Bobux
  • Boxbo
  • Falke
  • Ricosta
  • Primigi
  • Barts
  • Start Rite
  • Hummel



If you are not entirely happy with your purchase you have 14 days to return it for an exchange or credit note. We do not refund on non-faulty items. The item must be unworn with all boxes and labels and you must be able to provide proof of purchase.  


If you suspect your item is faulty please bring the item along with proof of purchase back in store for assessment. 

Please note that the above does not affect your statutory rights and is in compliance with the 2015 UK consumer rights act. 

Get in touch