FEET is a family business founded in 1984 by Wendy and Jo, young mums that wanted children’s clothes that were as bright and colourful as they were. The shop started out as ‘Early Clothing’ primarily focusing on children’s clothes. Over the years the shop location, name and product range have evolved, changing with the ever-changing needs of the local community and the interest of the owners. As the business flourished, Wendy’s children, Emma and Mark, began to help out. Mark finally took full control in 2015 upon Wendy’s retirement and Emma focusing on raising her young family. Both are very much part of the furniture still, mucking in and helping out (interfering!) when required. It was at this point that Mark decided to focus on the shoe part of the business, renaming the shop from ‘Frock’s Away’ to ‘Feet’.
Mark has long held a passion for shoes, and in particular trainers, and it is this shoe passion that shines through in the business today. As a father of two small boys, Mark is able to road test products in the real world. This allows for a greater understanding of what is needed in terms of style but more importantly, the build quality and overall effect on foot health which helps in his buying and advice to customers.
Whilst the business and product range have changed over the years, a few things have remained constant. We have always been true to our core values:
- High quality products - We take pride in sourcing and collaborating with high quality and often independent brands that make exceptional products; beautiful, well made and fit for purpose.
- Expert fitting Service - At feet we pride ourselves on providing an honest, impartial fitting service. We are friendly, knowledgeable and NOT pushy! Whilst we are not medically trained, we have over 30 years’ experience of fitting children’s shoes ensuring the right shoe and size provides optimum support for the overall muscular skeletal system and maximises foot health. We also have years of experience in fitting feet with orthotics.
- Friendly interactions - We take pride in how we engage with our customers and have built fabulous relationships over the years with many becoming lifelong friends!